Welcome to November! The front cover of this month’s edition focuses on renewed efforts by the natural diamond industry to engage and re-engage new and current diamond consumers with the vast treasure—both material and emotional—of owning an authentic diamond. These efforts are marked by massive investment in marketing messages brought straight to consumers in traditional and non-traditional media outlets. The effectiveness of these campaigns remains to be seen, but the interest in re-introducing buyers to the world of natural gems is real and noteworthy. Also in this month’s edition, a topic worthy of our times—an interesting analysis of the differences between consumers based on their political leanings. The report, based on a recently published book, is as non-partisan as it is fascinating. All that and our standard offering of breaking industry news and insightful spotlights, market trends, commentary, and crime. Enjoy!