Comparing Diamond Prices

How do you know the price being offered to you is fair and reasonable?

The answer is “shop around.” You have to look at many different diamonds offered by many different jewelers.

Happily, 47th Street is a great place to comparison shop because there are so many independent, competing jewelers, all on the same block.

Ask to look at their loose stones and ask the jeweler about color, cut and clarity (whether there is a grading report or not).

Don’t be afraid to ask jewelers to explain why one stone has a higher price than another.